As far as I can figure it, photochaining is a little like a chain letter but rather less annoying and far more digital-age. What you do is this:
Take an amusing photo and leave it on a memory card in a public place. The person who finds it has to download your photo and send it to a website (www.photochainning.com) then delete your photo from the card, take one of their own and repeat the whole exercise.
It all sounds like good clean fun, especially as the memory cards themselves are given cute, one-word names like Anna, Alice, Franz and Lola. I guess, as it grows, it’ll become even more interesting as we follow these little cards around the world. The whole thing reminds me of those balloon competitions they used to have where they release zillions (or more likely 100) balloons with tags attached to see which one travels the furthest, which always used to make me laugh when they only got a mile or two away.
The picture above, incidentally, is from the “gimme” card which was found in Rio de Janeiro in March. Go and check it our. And, when you find a memory card in a clear plastic bag, you’ll know what to do.







